Excellent article by Michael Bierut at Design Observer (need to add this to the links on blog)
Read article here
"So into this vacuum rushes the bullshit: theories about the symbolic qualities of colors or typefaces; unprovable claims about the historical inevitability of certain shapes, fanciful forced marriages of arbitrary design elements to hard-headed business goals."
Please also read the discussion below the article between Bierut and fellow writer Rick Poynor because this is a refutation and further explanation.
As referenced in article : DVD here
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